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Freelance Advice: Topics For Great Blog Posts

Having an on-line presence is a great strategy for a freelance game designer, but as in many aspects of life content is king.


(Art: William McAusland [Outland Arts])

I blogged recently about why I believe a freelance game designer should maintain a blog or website to highlight his abilities. That's all very well and good, but once you've set up your blog what should you write about?

A freelancer game designer could blog about some or all of the following topics:

  • Session Summaries: It's always fun to read about other people's games. Session summaries not only act as a great recap for the game's participants but also serves to highlight your play style. (I post my session summaries on this very blog.) They also act as proof you actually game; designers who don't play invariably produce substandard work to those who actually play the games for which they design.

  • Lists: Almost every gamer I know loves lists. Lists that are actually useful in game play are even better. Handy lists can cover a huge variety of topics include: dungeon dressing, minor NPCs, minor encounters and more. Even more handy are lists that have a number of entries corresponding to a dice used in the game (for example, d20, d100 and so on). Your reader can simply print the page straight from your site, stick it in their gaming folder and be good to go.

  • Sample Material: Your blog is a great place to highlight your work. New monsters, feats and spells are all handy as are stat blocks, encounters, mini-adventures and more. Don't hold back with these samples, put as much effort into them as you would a paying job; they purpose, after all, is to serve as an audition.

  • News & Reviews: If you are excited about an upcoming game, module or sourcebook share your thoughts, It's a great way of connecting with like-minded individuals.

  • Game Design Thoughts: Discussing your views on segments of the game is a great way of flexing your design muscles. If you don't like the grapple or channelling energy rules, for example, why not pull them apart and rebuild them? Posts like this can spawn interesting, thought provoking discussion.

  • Advice Articles: If you are skilled at a certain part of the game, share your expertise. You'll help readers (which will give you a warm, fuzzy feeling) and possibly even learn something. I've written over 100 advice articles at time of writing this one and I've learnt loads from the comments some of the posts have spawned. That's cool as while trying to share my knowledge, I've actually grown my expertise.

That's just a sample of the things you could blog about. Do you regularly blog about other facets of the game? If you do, why not share your topics below and remember you can download this – and every other advice article – for free at

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There's another way...

Maybe you don;t like organizing a blog, or you don't feel setting it up ect. You can always try to write for a blog by contacting that blog's admin. I started out doing Kobold press content and then built my own blog, now I'm back to being a contributer on my own blog as I let a friend run that one because I run another blog and my own mini publishing wing.

I have 5 writers on one blog 6 on another. If you're too intimidated to start your own we're The Flying Pincushion and we always have an open call. Hit us up and we'll talk :P

If you do venture into your own blog I highly recommend joining a blog alliance, and promoting your stuff on reddit. Try a blog carnival if you haven't found your voice yet. No offense to Creighton, but try to stay away from well covered teritory and try and findd your own niche/voice as soon as possible. Last tip, people love crunch and respond best if you use images.

Edited at 2014-01-21 04:38 pm (UTC)

Re: There's another way...

Darn. I really should have thought of this! It's a great idea. I recommend this scheme highly for freelancers both new and old.

Thanks for the suggestion, Frank!

Some more useful posts...

Become a reviewer- you learn about yourself and industry standards. You possibly make friends in the industry. Some publishers will be happy to send ytou free content on the condition you review it in the right area.

GM advice gets old mix it up...

Re: Some more useful posts...

Reviews are a good area for a freelancer to get into as long as its done professionally. Hell, just reading other modules/supplements is a great way of seeking what works and what doesn't work. Personally, I'm not comfortable reviewing things put out currently/recently but I might think about reviewing older products. Perhaps stuff I've run in my campaign. Thanks for the idea!

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